Search Engine Optimization

SEO // FYI 02 / 15

• Technical SEO audits: Identifying issues that prevent search engine crawlers from accessing, crawling, and indexing a website properly;
• Search engine tools and monitoring: Setting up and monitoring the website in Google Search Console and other search engine webmaster tools;
• Technical problem-solving: Fixing broken links and 404 errors, duplicate URLs and content, incorrect directives, unwanted page generation, redirect issues, JavaScript rendering problems, security concerns, and performance bottlenecks. This also includes automating processes where it makes sense;
• Metadata optimization: Creating and refining title tags, meta descriptions, and other relevant metadata based on the website’s keyword strategy and search intent;
• Rank tracking and performance analysis: Monitoring search rankings, evaluating organic search performance, and comparing results against competitors;
• Search visibility and brand presence: Improving how a company, its products, and its services appear across search engines and their associated platforms;
• Testing growth opportunities: Developing and testing hypotheses to increase organic traffic, identify new opportunities, and improve existing results
• UX/UI reviews: Auditing usability and user experience from an SEO perspective, identifying issues that may affect navigation, engagement, and conversion;
• Website architecture: Working with developers, designers, and stakeholders to plan and refine the website structure, ensuring SEO is considered before major changes are implemented;
• Keyword research and html optimization: Working with search queries, search intent, page relevance, and HTML elements to help search engines understand the purpose and content of each page;
• Structured page systems: Reviewing category pages, listings, feeds, pagination, filters, tags, taxonomies, and nested sections to ensure pages are generated, organized, and indexed correctly;
• Search quality and compliance: Improving signals associated with site trustworthiness, commercial credibility, and content quality. This includes considering YMYL requirements, relevant accreditations, and user behavior metrics where applicable;
• Link building: Building a relevant, credible backlink profile as part of a broader SEO strategy;
• Competitor and SERP analysis: Studying competitors and search engine results pages to understand what ranks, why it ranks, and where realistic opportunities exist;
• Digital market entry: Helping a company, website, or product establish search visibility and gain traction in the digital space;
• Optimization for AI-powered search: SEO provides a strong technical and content foundation for visibility across AI-powered search engines, generative search, and language-model-based discovery systems. It also supports more targeted work in GEO, AIO/SIO (AI/Search Intelligence Optimization), and LLMEO.